2020 Conference Session: Laying the Groundwork for a Capital Campaign

This session explores the resource development context within which capital campaigns are conducted and describes the numerous activities that need to be undertaken before the first dollar is raised. The usefulness of conducting a feasibility study will be covered, as well as: the responsibilities of the board and administrative staff; volunteer leadership identification and recruitment; prospect research; structuring the case statement; brochure, video and web development; the cornerstones of the campaign plan; structuring drive tracking reports; volunteer training; and much more.

Presented by: ROBERT B. TOWNES IV, Executive VP of Sinclair, Townes & Company has over 30 years of experience in offering resource development counsel for numerous philanthropic organizations. He was one of approximately 50 stewardship consultants for the national Episcopal Church and served on the governing board of the Cathedral of St. Philip in Atlanta. Rob holds a Master of Divinity degree from Emory University's Candler School of Theology and a B.B.A. from the University of Mississippi.