2020 Conference Session: Let Me Tell You a Story -- How to Engage Your Audience & Share Your Mission with Lasting Impact

You shouldn't take this workshop. Unless...you believe your camp or conference center makes a powerful impact. In fact, you can stop reading right now. Unless...like Doug, you believe sharing the story of your Ministry and Mission is one of the most important things we do as leaders. In this workshop, you'll look at real-world examples from classic literature, movies, television, sports marketing, and social media, while exploring how to more effectively engage your audience -- campers, parents, staff, congregations, donors -- and strengthen the impact of your messaging. You'll take home easy to implement tips, tricks, and best practices from the fields of psychology, communications, marketing, and fundraising you can put to work, right away, in your speaking engagements, presentations, written appeals, newsletters, and social media posts.

Presented by: Doug Walters serves as the Executive Director of Camp Hanover, a Presbyterian Summer Camp and Retreat Center located in Mechanicsville, Virginia. Before joining the Camp Hanover team in 2012, Doug served for over a decade in a variety of leadership roles at various PC(USA) summer camps, and as a board member of the Presbyterian Church Camp and Conference Association. Doug is a graduate of Ithaca College, whose career path tended toward broadcast journalism before following a call into full-time camp ministry in 1998. Doug resides at Camp Hanover with his wife Lynn and their three children.